Built on Integrity. Backed by Experience.

Your Local Roofing Partner in Las Cruces, El Paso & Beyond

At Specialized Roofing Systems and Construction Inc., we believe every roof tells a story—of protection, pride, and the people underneath it. As a locally owned and operated company serving Southern New Mexico and Far West Texas, we’ve earned a reputation for doing things the right way. With licensed crews, seven-day availability, and a deep respect for your property, we treat every project like it’s our own home. Whether you’re facing a leak, planning a re-roof, or filing an insurance claim, you can count on us to show up, follow through, and leave your space better than we found it.

What Makes Specialized Roofing Different?

In an industry where cutting corners is all too common, we’ve built our name on doing the job right—every time. Our commitment to quality, communication, and customer care makes us the top choice for roofing and exterior work across Las Cruces, El Paso, and surrounding areas.

We Stay Until It’s Perfect

From the first nail to final cleanup, we don’t leave until your roof meets our highest standards.

Total Support from Start to Finish

We guide you through inspections, permits, insurance claims, and construction—so you’re never left guessing what’s next.

Years of Experience
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Happy Clients
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What Makes Us Stand Out?

Choosing a roofing contractor shouldn’t feel like a gamble. At Specialized Roofing, we combine skilled labor, responsive service, and a no-excuses attitude to deliver results that last. Here’s what sets us apart from the rest:

Experienced Crews You Can Trust

Our licensed team brings decades of combined roofing experience to every job, no matter the size.

Safety Communication That Keeps You Informed

You’ll never be left in the dark—we keep you updated from inspection to final walkthrough.

Clean Worksites, Guaranteed

We treat your property with respect and leave it cleaner than we found it—every single time.

Our History

At Specialized Roofing Systems and Construction Inc., our story began with a simple mission: to raise the standard of roofing services across Southern New Mexico. What started as a small, dedicated crew quickly grew into a trusted name in residential roofing, leak repairs, and exterior construction. Today, we continue to build on that legacy—roof by roof, customer by customer—through honest work, proven performance, and a commitment to getting the job done right.

2011
Founded

Established in Las Cruces, NM by a team of experienced roofers dedicated to doing things the right way.

2015
Expanded to Emergency Services

Began offering 7-day emergency leak repair, setting the company apart with around-the-clock responsiveness.

2018
Broadened Services to Include Stucco & Painting

Added exterior painting and synthetic stucco systems, becoming a full-service exterior solutions provider.

2014
Serving Southern NM & West Texas

Grew our service area to include El Paso and its suburbs, helping hundreds of homeowners and businesses.

Our Team

Crafting success with a team you can trust

Our team has years of experience in the construction industry. We are committed to delivering projects with the highest level of quality and accuracy.

Richard Bernal

President

Bruce Golden

Vice President

Dana Cotton

Chief Executive Officer

Ron Lincoln

Chief Operating Officer

Finlay Rees

Chief Marketing Officer

Freya Dean

Analyst

Lucas Hall

Project Manager

Josh Sanders

Human Resources Officer

We use only the highest quality roofing materials on all our projects.

Locally Owned. Fully Licensed. Always Reliable.

Why Homeowners Across Southern NM & West Texas Trust Specialized Roofing

At Specialized Roofing Systems and Construction Inc., we go beyond basic repairs. Our team is committed to protecting your property, your time, and your peace of mind. With decades of combined experience and a reputation for doing things right the first time, we’ve become a go-to name in Las Cruces, El Paso, and beyond.

Testimonials

What Our Clients Say

Our top priority is customer satisfaction, and we work closely with clients to understand their unique needs and goals.